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Business Insurance

May 16th, 2009

Before you dismiss business insurance as an unnecessary expenditure on your already stretched budget you must ask yourself this question – can you afford to cover yourself financially for any accidents or emergencies that might occur in the future? What if your business premises, equipment and stock where to be damaged by fire or flooding, or one of your employees injured during work hours and was seeking compensation?
In reality very few businesses would have the resources to protect themselves against accidents and emergencies, and this is why business insurance is so important, as this covers your business financially against fire, theft, legal action and much more.

A standard business insurance ‘umbrella’ policy will cover you for most of the main types of insurance you may need including Business Property Insurance, Liability Insurance, Life Insurance and Worker’s Compensation Insurance, but you should seek advice from an experience business insurance provider to make sure you have all the cover you may need for your individual type of business.

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Email Marketing Tips

April 23rd, 2009

Email marketing can be very beneficial to many businesses, particularly those that are operating online, and here are a few tips to help you make the most of your email campaigns:
Keep it short – it is unlikely anyone will bother to read an unsolicited email if it is too long, so keep it short and to the point and tell the reader everything they need to know in the first paragraph.
Minimal images and attachments – emails that contain a lot of images and attachments will most likely be blocked by Spam filters and firewalls, as will also take far to long to load which can put people off.
Personal touch – if you have the contact’s name then use it in the title, as ‘Dear Reader’ is very impersonal, and people will be much more likely to read the email if it is addressed to them directly.
Keep it Real – don’t promise more than you can offer in your email marketing campaigns, as this will just make your customers angry and is bad business practice.

Key Business Skills for Entrepreneurs

April 10th, 2009

If you are interested in setting up your own business then in the first few years before you can afford to take on a large team of people you will inevitably end up doing a bit of everything yourself, from bookkeeping through to IT.

This is why it is important that you take the time to brush up on your business skills, and make sure you have the tools you need to help your business be a success.

IT is a big issue in the modern business world, and if you don’t know anything about the Internet then this will be one skill you need to concentrate on, as it could potential be a huge area of growth for your business as through the web you can increase your customer base to a global level.
Accounting is also an important skill, as you will need to set up a clear record of your finances, not only so that you can keep a close track of your profits and losses but also so that you know what taxes to pay.

How Does Business Franchising Work?

March 19th, 2009

A franchise is basically a business that has already been set up which is expanded through selling off the rights to use the business brand name and structure out to different people and areas. A franchise agreement will involve the franchisor, who will sell a franchise license to an investor known as the franchisee.

The franchisee will be required to adhere to strict rules regarding how they can set up and run the franchise they have purchased, using the established business methods and branding, so this is not an independent business venture and the franchisor will provide ongoing support and guidance on issues such as marketing, products, services, accounting, recruitment and training.
Before signing a franchise agreement it is very important that the potential investor enlists the support and advice of an experience business attorney, in order to ensure that all of the details of the terms of the business relationship, the fees, royalties, restrictions, length of agreement etc, are listed clearly and are reasonable.

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