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Discounts and special offers can be powerful marketing tools to encourage new customer to buy products or services from your business, and they can also be used to improve customer loyalty. However it is important that you balance discounts with profits, as there is no point working to a continuous loss.

So for example instead of offering discounts on all of your products, you could choose those which are not selling so well for special promotions, as this will not only help to boost sales and move stock you have had hanging around, but it will also leave your more successful products at the full price, continuing to bring you in a good profit.

You could also think about only offering discounts when clients sign contracts with you, as this is a good incentive for them to commit themselves to your business for the long term, and can help to guarantee you work well into the future.

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One of the most important skills in any business is knowing when to delegate. One person cannot do all of the work, and even if you are on a tight budget you should be making enough of a profit to pay the right amount of people to cover the work that needs doing. Delegation will also prevent any one person from being overworked whilst others have nothing to do, and is a key managerial discipline that helps to increase productively and keep staff moral high.

Areas of Delegation
Many people have specialist skills and training, and it is important to delegate work that will compliment their individual skills. For example a good PA will be able to take care of a great deal of the day-to-day office paper work and field phone calls, and can be an invaluable asset to any business leaving managers free to deal with other important issues such as setting up new accounts and dealing with clients and suppliers.

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Email marketing can be very beneficial to many businesses, particularly those that are operating online, and here are a few tips to help you make the most of your email campaigns:
• Keep it short – it is unlikely anyone will bother to read an unsolicited email if it is too long, so keep it short and to the point and tell the reader everything they need to know in the first paragraph.
• Minimal images and attachments – emails that contain a lot of images and attachments will most likely be blocked by Spam filters and firewalls, as will also take far to long to load which can put people off.
• Personal touch – if you have the contact’s name then use it in the title, as ‘Dear Reader’ is very impersonal, and people will be much more likely to read the email if it is addressed to them directly.
• Keep it Real – don’t promise more than you can offer in your email marketing campaigns, as this will just make your customers angry and is bad business practice.

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