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Email marketing can be very beneficial to many businesses, particularly those that are operating online, and here are a few tips to help you make the most of your email campaigns:
• Keep it short – it is unlikely anyone will bother to read an unsolicited email if it is too long, so keep it short and to the point and tell the reader everything they need to know in the first paragraph.
• Minimal images and attachments – emails that contain a lot of images and attachments will most likely be blocked by Spam filters and firewalls, as will also take far to long to load which can put people off.
• Personal touch – if you have the contact’s name then use it in the title, as ‘Dear Reader’ is very impersonal, and people will be much more likely to read the email if it is addressed to them directly.
• Keep it Real – don’t promise more than you can offer in your email marketing campaigns, as this will just make your customers angry and is bad business practice.

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If you are interested in setting up your own business then in the first few years before you can afford to take on a large team of people you will inevitably end up doing a bit of everything yourself, from bookkeeping through to IT.

This is why it is important that you take the time to brush up on your business skills, and make sure you have the tools you need to help your business be a success.

IT is a big issue in the modern business world, and if you don’t know anything about the Internet then this will be one skill you need to concentrate on, as it could potential be a huge area of growth for your business as through the web you can increase your customer base to a global level.
Accounting is also an important skill, as you will need to set up a clear record of your finances, not only so that you can keep a close track of your profits and losses but also so that you know what taxes to pay.

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